Exploring Different Foreclosure Markets
March 10th, 2008Downsizing Does Not Have To Be Painful.
March 9th, 2008How To Stage Your Home the Right Way
March 8th, 2008“Luring Prospects to Your Website”
March 7th, 2008CNNMoney (02/26/08) ; Rutberg, Shara
"Real estate Web sites that target sellers in a particular niche, such as Off-BaseHousing.com, need to determine the behavior of these sellers in order to drive them to the site. Michael Russer, an Internet marketing consultant based in Santa Barbara, Calif., recommends that firms collaborate with a title company to figure out how long homeowners in the area keep their properties. If the average is four to seven years, Russer says the title company can compile a list of homeowners who purchased their homes three to eight years ago. The firm should then send direct-mail postcards each month to these homeowners to direct them to the specialized realty site. Given that Off-BaseHousing.com, for example, focuses on the military niche, Texas-based Internet marketing specialist Brandon Cornett recommends that the company hold on-base housing seminars on a regular basis. "
Submitted by Darlene Pearce
“What Is and Isn’t Prospecting”
March 7th, 2008Experts say successful real estate agents engage in prospecting, which means actively locating new clients and having positive expectations about the outcomes of prospecting. Agents would be wise to show up at the office early to make calls, even if their colleagues dismiss such a practice as a waste of time and energy. Among other things, prospecting involves calls to past clients, expired listings and absentee owners. It also involves cold calls, door-to-door introductions and open houses. By taking action to identify new clients, experts say agents will be rewarded with listings and closed transactions. While other marketing activities–such as mailing promotional materials, launching a Web site or sponsoring a community sports team–are all important, they do not qualify as prospecting.
Thought this was interesting…
Submitted by Darlene Pearce